About Us


About Fulfilment Matters

A little about us


Why Fulfilment Matters

As a specialist team, with a combined total of 30 years’ experience within the fulfilment and logistics industry, we will be your trusted partner.

As part of the B2C Europe Group (www.b2ceurope.eu) we provide local or global shipping services at competitive rates.

You’ll be assigned a dedicated Account Manager who will oversee your project whether it be a one-off promotional campaign or long-term order fulfilment.

Our team are responsive and professional. Whether you prefer to communicate using email, WhatsApp or a phone call, we’ll be on hand. Our approach is proactive, so we’ll contact you to confirm progress, before stock runs low, and to simply keep you in the loop.

We have a space with your name on it

Based in Aylesbury, Buckinghamshire, we have the facilities to receive your stock and store it in a clean, dry and secure warehouse. Whether you require a small space or large areas for multi-pallet deliveries, we can be flexible to your needs.

We source high-quality eco-packaging in a range of sizes. By ensuring that your goods are appropriately packed we can be confident that we won’t pay over the odds for the delivery, or receive customer complaints about excessive packaging.

So, whether your requirements are relatively modest, or you have thousands of items to dispatch, we can help. Our experienced team provide promotional fulfilment services to global brands, whilst also enabling small e-commerce operations to branch out from the spare room.

Fulfilling Expectations

Trusting your brand to a fulfilment company can feel daunting, but be assured that our reputation also depends on every delivery meeting your expectations. We treat your goods with respect and have invested in systems to ensure that accuracy and efficiency are at the heart of our operations. On the rare occasion when an issue arises, we take ownership and deal with it promptly.

The Fulfilment Matters team has the capability to reliably deliver promotional fulfilment for leading brands including Unilever, Coke, Samsung, Organix and Birds Eye. In addition, we offer e-commerce order fulfilment services for small businesses and emerging online brands.

Large or small, our approach is to operate as a collaborative business partner. We listen to your requirements, take time to understand your priorities and offer a personalised service that will tick all the boxes.


Meet Our Team

We are responsive and professional


Managing Director

Barry Salmon

Barry has many years of experience in the fulfilment sector.  His career started in the world of advertising followed by a stint at Coca-Cola.  In 1999 he founded Handling Matters which he ran for 9 years.  After selling the business, he took a brief break before setting up Fulfilment Matters in 2009 – still going strong and he loves every minute of it!

Head of Client Services

Alex Wallace

Alex has just celebrated her 5-year anniversary with Fulfilment Matters!  She brings a mountain of knowledge and experience to the company as she has worked with various large logistics companies in previous roles. You’d think butter wouldn’t melt, but in her spare time she takes part in boxercise classes!  With her bubbly demeanour and Star Wars bobble pen, no two days are the same!

Marketing Assistant

Sophia Harley

Sophia has been with Fulfilment Matters for almost a year but “with such a lovely, family vibe” the time has flown by and she already feels part of the furniture.  As well as customer services and account management, she has recently started to learn more about the ‘digital marketing & data analytics’ side (which ties in well with her passion for Science and Maths, which she is currently studying).  For fun – this delicate little flower enjoys ‘power-lifting’! We don’t argue with her …

Finance Manager

Naseer Ahmed

Naseer has been our book keeper since the company started in 2009. He also works for our sister company (B2C Europe) giving him a great understanding of the industry that we operate in. Nothing is too much bother for Naseer. He’s probably the most important member of the team because he makes sure that we all get paid on time!

Warehouse Supervisor

Jo Whitley

Jo has been with Fulfilment Matters for over a year. When our sister company B2C moved to Slough, we rescued her to become our Warehouse Supervisor bringing across 6 years’ experience in the warehousing and despatch industry. Jo’s passion is baking and making beautiful cakes for special occasions – which we are all grateful for!

IT Manager

Adam Hand

A self-confessed ‘techie’, Adam is our man for all things technical. With an extensive background in IT (including 5 years at our sister company, B2C Europe) we’ve never come across anything that Adam can’t fix. He has a great understanding of the fulfilment sector and his unique skillset enables us to offer really efficient solutions to our customers. He spends a lot of time helping Barry figure out the apps on his phone!